About
Rockefeller Center stands as one of New York City’s most enduring and celebrated mixed-use campuses, blending world-class office space, dynamic public spaces, landmark attractions, and a retail and dining ecosystem. In the face of evolving retail trends and visitor expectations, strategic decisions help maintain Rockefeller Center’s relevance and vitality. Through thoughtful alignment of tenant strategy with its 100-year heritage, Rockefeller Center continues to thrive as a retail and hospitality hub as well as an attraction in itself that resonates with millions locally and internationally.
Strategic Connections
Soozan Baxter Consulting was brought on by the managing director of retail in spring 2023 to help amplify relationships with both contemporary and luxury brands, resulting in more than 50 introductions and tours directly with impactful brands during her almost three-year engagement. Soozan Baxter was able to strengthen the owner’s relationship with Kering by procuring powerful fragrance brand Creed (prior to its sale to L’Oréal), the company’s first deal with the company. She also introduced Richemont to ownership resulting in Van Cleef & Arpels bringing its annual Fifth Avenue Blooms floral takeover to the campus.