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Soozan Baxter Consulting is a premier boutique strategic consultancy that crafts unique retail and hospitality destinations.

Leadership Coaching
Soozan Baxter

Case Studies

Experiences That Deliver

Macerich

Macerich

Scottsdale Fashion Square: July 2016 - April 2021
Fashion Outlets Chicago: November 2025 - present

Raising expectations for luxury shopping experiences

Market Street Woodlands

Market Street Woodlands

January 2012 - present

Infusing luxury and emerging brands at an established destination

Brookfield Place

Brookfield Place

2013 - 2015; 2019 - 2020

Writing a new story for a destination steeped in history

Rockefeller Center

Rockefeller Center

May 2023 - August 2025

Amplifying luxury and contemporary brands at an iconic campus

L3 Capital

L3 Capital

April 2022 - June 2024

Amplifying luxury relationships across premier urban high streets

Hudson Yards

Hudson Yards

May 2015 - May 2017

A once-in-a-lifetime development with unheard of scale

Vornado

Vornado

April 2018 - June 2019; June 2024 - present

Redefining Manhattan’s West Side as a powerhouse destination


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